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Institute for Sustainability and Technology Policy |
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Japan: A Case Study in National Systems of Innovation
by Dora Marinova
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The Golden Temple, Kyoto |
Shopping mall in Osaka |
It is difficult not to be impressed by the achievements of Japan, as it is impossible not to be concerned about its future. This case study is trying to shed some light on both.
In his 1988 article on Japan, Chris Freeman (1988) developed the concept of national innovation systems (NIS) to explain this nations economic miracle in the 1970s and 1980s. He drew the readers attention to the fact that the Japanese success in an array of important technologies was related not and mainly to its strong R&D, but also to a number of other social and institutional changes, which have occurred in the country since the Second World War. Before we examine these other factors, lets first explain what is behind the NIS concept.
There are three main points, which help to understand NIS:
- The concept focuses on the importance of the local (e.g. local economic environment, local knowledge and skills, national regulations and institutions); in other words, the things which are characteristic and unique for a particular country. This is an opposite trend to internationalisation and globalisation of national economies, including markets, finances, consumer preferences, technology and communications. It does not, however, reject globalisation. NIS complements it by giving a different perspective on the development of technologies and innovation.
- Although individual firms are responsible for introducing innovations, there are other factors within a country, which lay the basis for that. These are national institutions, legislation, government policies, availability of financial resources, R&D base, skills, social and cultural factors, to name a few.
- As a result, different nations "learn" in different ways, i.e. generation of knowledge, transfer and diffusion of ideas and information, development of skills and capacities do not happen through the same mechanisms in various countries. NIS helps to explain how nations learn. This includes learning for individuals, at company and industry levels as well as at the level of society.
The NIS focus reflects the fact that historical, cultural and even language differences have shaped the institutional set-up of countries as well as their production systems. This is reflected in the way companies and governments are organised, the nature of industry relationships and links with the public sector, the organisation and availability of finances, the traditions and potential of the R&D sector.
The following working definitions of NIS can be used:
National system of innovation consists of "the national institutions, their incentives structures and their competences, that determine the rate and direction of technological learning (or the volume and composition of change-generating activities) in a country".
Patel, P. and Pavitt, K. (1994)
(A) national system of innovation might be defined by listing all the factors which are relevant to business innovation.
Bryant et al. (1996)
The NIS elements in the case of Japan, as identified by Freeman (1988), are: central government and the role of MITI; firms (keiretsu) and social and educational innovations.
Central government
Innovation in Japan has been strongly supported by central government institutions and, in particular, the Ministry of International Trade and Industry. This is done through a strong commitment to the following issues:
- Long-term strategic goals
The industrial and economic miracle of Japan was carefully designed and directed. The devastated by the World War II Japan accomplished a quick economic recovery, became a technology exporting country and these days is at the forefront of most generic technologies. All this was done on the basis of national consensus in which central government plaid a leading role. Japan started as a big importer of technology through various mechanisms of technology transfer while simultaneously developing the basis for self-reliance, which Japanese define as "the ability to absorb all needed technologies" (Hayashi, 1990, p. ix). The long-term view was to make Japan a technologically advanced country and a leader in some carefully selected technologies. This was achieved in the 1980s. The slowdown of the economic development in the mid 1990s and the recent problems related with the Asian financial crisis pose new challenges to which the central government and the country will have to respond.
- Promotion of generic technologies, especially communications and IT
The "invisible hand of MITI" (Freeman, 1988) shaped the long-term economic future of Japan, but it also made judgements on which particular technologies would be important in the years to come. The national strategic options and long-term sectoral priorities were determined on the basis of perceived international trends. The advice coming from engineers prevailed in the formulation of long-term policies. A special priority amongst generic technologies was given to communications and information technologies (IT). Although most other OECD countries also promoted IT, the scale of resources and commitment from the Japanese public and private sectors were exceptional.
The flexibility within Japanese companies, the dedication to quality of product design and development, the horizontal linkages and information flows between firms and sectors allowed Japan to make extraordinary use of the enormous potential offered by information technology.
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Overground cabling is standard in earthquake prone areas
- Technology forecasting
Technology forecasting and targeting is one of the responsibilities of MITI, which it performs in collaboration with the Science and Technology Agency. Japan places a lot of effort to identify the upcoming technological trends by drawing on interactive surveys and discussions involving scientists, engineers, policy makers and people from industry about likely future technological developments. For example, Japan is the only country, which has been consistent in using the Delphi forecasting technique for more than 30 years. The method requires experts not only to forecast future scientific discoveries and technological solutions to existing and future problems but also to reach agreement as to what and when is going to happen (which is often quite expensive if not impossible exercise).
- Capacity to mobilise very large resources in pursuit of strategic priorities
Research, development and innovation are seen as a strategic priority by the Japanese central government as well as by industry. Japan ranks second amongst the OECD countries, both in absolute R&D expenditure and in R&D expenditure as a proportion of GDP (see Table 1). The country has spent close to US$83 billion (or 2.83% of its GDP) on R&D in 1996. The contribution of the business sector was a massive 2% (compared to less than 0.8% for Australia), which was third highest in OECD after Sweden and Korea.
Table 1. Gross expenditure on R&D (GERD) and GERD as a proportion of GDP: international comparisons
GERD (est. 1996 US$m)
GERD/GDP
GERD/GDP rank
1
United States (1997)
202,486
2.64
6
2
Japan (1996)
82,817
2.83
2
3
Germany (1997)
42,683
2.39
7
4
China (1996)
33,469
0.49
24
5
France (1997)
27,972
2.26
8
6
United Kingdom (1996)
21,088
1.94
11
7
Korea (1996)
17,252
2.79
3
8
Italy (1997)
12,186
1.05
20
9
Canada (1997)
11,013
1.64
14
10
India (19920
7,928
0.74
23
11
Netherlands (1996)
6,787
2.09
9
12
Australia (1996)
6,487
1.68
13
13
Sweden (1995)
6,008
3.59
1
14
Spain (1997)
5,346
0.89
22
15
Chinese Taipei (1996)
5,020
1.84
12
16
Switzerland (1996)
4,946
2.74
4
17
Belgium (1995)
3,392
1.59
15
18
Finland (1997)
2,828
2.73
5
19
Austria (1997)
2,700
1.52
17
20
Denmark (1997)
2,456
2.02
10
21
Norway (1997)
1,721
1.56
16
22
Ireland (1995)
868
1.39
18
23
Singapore (1994)
667
1.25
19
24
New Zealand (1995)
601
0.97
21
Average (24 economies)
1.86
Average (20 OECD only)
1.97
Source: Science and Technology Budget Statement, 1999-2000, Department of Industry, Science and Resources, Commonwealth of Australia, Canberra.
Although the massive investment in innovation comes from the private sector, MITI also provides support for small and medium enterprises directly and through its regional centres. The Japanese government has put tax incentives in place for increased testing and research expenditure to promote R&D investments. According to Takenaka (1991), their levels are below that in the USA with the crucial factor being efficiency. As a consequence private investments are maintained high because they help expand technological barriers, rather than as a quantitative expansion response to a favourable investment climate.
Large corporations (keiretsu)
The characteristic features of Japanese large corporations, industry associations and large industrial groups and their contributions to the Japanese technological miracle can be seen in a number of directions:
- Close links with central government
The existence of an intermediate zone (Okimoto, 1989) between industry and central government facilitated the implementation of the strategic technological goals developed at the policy level. The closed links between corporations and the State resemble a fraternity type of organisation in which it is common for senior bureaucrats to take crucial positions in business. The strategic visions developed by MITI and other government organisations are used as a guiding map for future industrial developments by industry associations and large industrial groups (in the form of zaibatsu and keiretsu).
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Sony building in Osaka
- Reverse engineering and many incremental innovations
Japan started its technological journey of becoming a world technological leader from a catch-up position. Since the advances in microelectronics in the 1960s, the international technological competition became extremely important and Japan was committed to this new way of doing business. Technological developments were geared initially towards reverse engineering, later towards incremental improvements of already existing products. Although Japanese firms rarely had radical product innovations, they had a firm orientation towards foreign markets. This resulted, for example, in a very high number of domestic and foreign patents. As a consequence, Japan developed a very strong R&D potential, which soon became a major international factor. A number of recent studies (e.g. Marinova, 1999) have shown that nowadays Japan holds by far the larger number of foreign patents in the US or Europe. Moreover, most of these patents are at a commercialisation stage and on the current or emerging technological trajectories.
The monorail in Osaka The concept behind Japans technological development, as explained by Hayashi (1990) is that in R&D (i.e. research and development), the R can be expressed as a total of Ds. As a consequence, the Japanese miracle can be characterised as a sum of numerous incremental innovations, which have made an immense contribution to the worlds R&D.
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Mira - example of the small Japanese car
- Improved quality
Thorough product design and aims for customer satisfaction are the main factors behind the constant quality improvements of the Japanese products. Mobile phones, for example, are small, light and convenient to use. They also come in a wide variety of colours and offer the most advanced communication features. The perception about Japanese products changed dramatically through the last decades from being cheap but of satisfactory quality in the 1960s to expensive and of superb quality since the 1980s.
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Telephones for sale in a Japanese shop - R&D departments closely linked with production and marketing (horizontal links)
The horizontal links between departments is an important factor contributing to innovation which by itself is a multifaceted process requiring strong cooperation. Companies often have the practice of rotating engineers from the R&D department to the shop floor and back again (Hayashi, 1990) which not only gives them additional knowledge but also familiarises them with other employees and their problems.
- Formation of large conglomerates (keiretsu)
As Freeman (1988) points out, the formation of large industrial conglomerates and vertical integration of companies is something, which is not unique to the Japanese model of competition. The Japanese society and enterprises, however, are organised around quasi-family relationships as distinct to the market forces approach. These keiretsu are a vital element in Japans NIS as it allowed for large strategic investments with long-term objectives. It also facilitated the access of the world markets through holistic marketing strategies, networking and avoiding the diseconomies of competition.
Social and educational innovations
The beginning of any technological development is in the minds of people. The way Japanese think, what ideas they have, how prepared they are to transform these ideas into blueprints, prototypes, scientific discoveries or working technologies are strongly influenced by social attitudes towards learning. Thus education provides the seeds for understanding technology and the desire to create, improve, change or invent. There is the other side of the coin as well: educated people feel comfortable with and demand new technologies. In addition to very high level of general education, the following factors have contributed to the Japanese success:
- High number of people with higher level of education, particularly in science and engineering
New technologies require new skilled and specialised workers, engineers, scientists, technicians and managers and the Japanese educational system provides this through a system of numerous public and private universities. A very high proportion of Japanese (probably, the highest in the world) complete higher level of education and a significant share of them study science and engineering. Japan also sends many students to study abroad (including Australia) for higher education and PhD studies, however, was able to keep a low brain-drain level.
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Osaka University - High quality industrial training at enterprise level
The on-site training was extremely important at the initial stage of industrialisation of the country when there were few engineers and many unskilled workers. The apprentice system developed to bridge the gap became firmly incorporated into modern factories. In addition to what the masters can offer to their apprentices, companies have established formal training courses and skill formation centres. They also allow for the training of engineers on the basis of general education, which is quite unique for Japan. The on-site training is considered by companies to be the most important element in the formation of technical skills.
- Broken barriers between "blue-collar" and "white-collar" work
Traditionally employment in a Japanese company is for life. This reflects a both way commitment from employers and employees, which has traditionally resulted in very low level of unemployment and very high productivity rates. The educational changes provided the foundation for a remarkable social change, which broke the barriers between blue-collar and white-collar work. The abolition of distance between these types of employment started earlier in Japan than in any other industrialised country and resulted in little difference in social status or income.
Although still being one of the worlds strongest economies, the light of the Japanese miracle started to fade in the early 1990s. The country began to experience problems with which its national system of innovation was not prepared to deal, such as environmental pollution, degradation of the coastal zone, ageing population and growth centred industrial sector.
Innovation and economic growth as an end in itself did not necessarily translate into higher standards of living. The "fall from grace, the realm of inexorable economic growth, into the ranks of dependable plodders" (Freedman, 1998, p. 1) is accompanied by negative effects from the economic recession and stagnation as well as major demographic and environmental problems.
- Demographic problems
The demographic profile of Japan can be summarised in two points: people live longer and have fewer children (note the rectangular shape of Japans population pyramid in Figure 1). The current life expectancy is 80 years (83 for women and 77 for men) and the number of children per woman is only 1.5. As a consequence, the population is ageing quickly and the burden on the young and working age people increases. According to Kaneko (in Freedman, 1998), this has changed the attitude of companies which can no longer maintain traditional labour practices of lifetime employment and seniority system, both based on a pyramid type of demographic structure.
Figure 1. Population pyramid of Japan, 1998
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Source: U.S. Bureau of the Census, International DataBase on http://www.census.gov/cgi-bin/ipc/.The social status of women in the Japanese society has not changed irrespectively of the higher educational levels, western influences or technological advances. The family continues to be mainly an economic union in which the husband is the provider and the wife is the housekeeper. The majority of residential premises are of mediocre quality and many Japanese feel this as the main source for their dissatisfaction with life.
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The now typical one-child Japanese family (carried by the mother)
- Environmental problems
During the time of rapid economic growth and the development of heavy and chemical industries, little attention was given to possible negative externalities. Even when the symptoms of environmental degradation appeared, they were given little attention because of the strategic importance of the industries, which caused it. Nowadays air, soil, water, noise and vibration pollution originates from factories, cars and high-speed trains. Exhaust fumes from freeways, heavy-metal effluence from fertiliser plants, dust and smoke from steel mills are causing serious health problems such as asthma or Minamata disease. The occurrence in the sea of oil stains from petrol tankers has not ceased or decreased with recent technological changes. Waste and sewage disposal is a huge problem for this country where land is so limited.
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Swamp in Osaka: for how long will it be there? Land reclamation along the coast has been carried regularly for the needs of agriculture, industry, residential areas and transportation (for example, the new Kansai international airport serving Osaka, Kyoto and Kobe is built entirely on land reclaimed from the ocean). This has systematically affected the areas of tidelands, seaweed grounds, fish populations and coral reefs. The few islands with natural vegetation in land emanate beauty and peacefulness, however, their future is not guaranteed.
Japan is addressing some of the problems related to its fragile environment, which in addition to the harm caused by industrialisation is also affected by frequent and often strong earthquakes. A lot of the changes have resulted from strong protest campaigns from the communities. Companies that pollute cannot stay in business any longer. According to Hayashi (1990, p. 231), "Japan is advanced as both a polluter and a producer of antipollution devices. But the later comes as no honour, since even the most advanced antipollution technology cannot erase the accumulated damages of the past".
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Care for old trees, Kyoto
- Industrial reforms
The success of Japanese industries was based on strong community relationships within and between large corporations and also between government and corporations. The high quality control movements and just-in-time production guaranteed cost reductions and high standards for mass production. However, other East Asian countries, such as Korea and Taiwan, are now doing the same, however, their wages are at much lower levels. The supremacy achieved by Japan in mass production is no longer its competitive advantage. Its industry sector needs to be reformed to allow for more competition and more flexibility, which will allow new entrepreneurial and innovative businesses to emerge (Hayami, 1997). The remuneration system would also need to change away from group-based rewards towards offering incentives to talented individuals. The ecoefficiency of the Japanese industry is also another problem to be addressed.
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Festival Gate in OsakaThe fun-park Festival Gate is an example of the governments efforts to resuscitate a declining industrial area by attracting tourists.
The Japanese miracle started from borrowing ideas and concepts from abroad. Now Japan dominates foreign patent markets and has turned out to be a global source of the most valuable source of renewable resources, i.e. human ideas and expanding knowledge base. While the government is seeking to double its investments in R&D (Kaneko in Freedman, 1998) as it considers research crucial to maintain the countrys dynamism, the industry sector is yet not prepared to face the challenges of the 1990s. Kaneko (p. 31) describes the current business situation as follows: "The group-centred and company centred thought and behaviour of many Japanese has provided a solid base for effective achievement in high-volume, production-driven, economic growth. Now, however, these characteristics are increasingly recognised as impeding the development of new industries by suppressing creativity".
Complementary to the factors described in Japans national innovation system, are its unique cultural identity, the creativity and laborious efforts of its citizens, the devotion to progress, sense of belonging and community spirit. They all have helped this nation to achieve an economic and technological miracle and to successfully fight natural disasters, such as earthquakes, volcanic eruptions, landslides and storms. The future of Japan, however, will depend on whether this country achieves a sustainable economic development in harmony with nature.
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The Christmas lights display in fully restored Kobe, December 1998 attracted thousands of visitors contributing to the boosting of the local economy which was heavily affected by the 1993 earthquake.
The concept of national innovation system is a good starting point to understand a countrys technological advance and the factors, which facilitate a nations learning process. However, NIS focuses mainly on the institutional framework and deals with innovation as a strategy or an end of its own. The emphasis for nations should not be on innovation at any price but innovation as a means to achieve other aims, the most important of them being a sustainable good quality of life today and tomorrow. In the pursuit for new technological wonders we should not forget that the real luxuries of life come from nature.
Bryant, K. et al. (1996) Australian Business Innovation: A strategic analysis, Measures of Science and Innovation 5, Australian Government Publishing Service, Canberra, p.3
Freedman, C. (ed.) (1998) Japanese Economic Policy Reconsidered, Edward Elgar, Cheltenham
Freeman, C. (1988) "Japan: A New National System of Innovation" in Technical Change and Economic Theory, G. Dosi et al. (eds), Pinter, London, pp. 330-348
Hayami, Y. (1997) Development Economics: From the Poverty to the Wealth of Nations, Clarendon Press, Oxford
Hayashi, T. (1990) The Japanese Experience in Technology: From Transfer to Self-Reliance, United Nations University Press, Tokyo
Marinova, D. (1999) Trends in Eastern European patenting activities in the USA Proceedings of the 5th International Conference on Transformation of Eastern Europe, Missenden Abbey, 22-23 June
Okimoto, D. (ed.) (1989) Between MITI and the Market Place, Stanford University Press.
Patel, P. and Pavitt, K. (1994) "The nature and economic importance of national innovation systems", Science, Technology and Industry Review [STI Review], No.14, OECD, Paris, pp. 9-32
Takenaka, H. (1991) Contemporary Japanese Economy and Economic Policy, The University of Michigan Press, Ann Arbor
http://www.miti.go.jp/index-e.htm Ministry for International Trade and Industry (MITI) of Japan, hosts the Agency of Natural Resources and Energy, Patent Office, Agency of Industrial Science and Technology, Small and Medium Enterprise Agency, and National Institute of Technology and Evaluation
http://www.sta.go.jp/index-e.htm- Science and Technology Agency (STA) of Japan, established in 1956
http://www.nistep.go.jp National Institute of Science and Technology Policy, affiliated with STA
http://www.jst.go.jp/EN/ - Japan Science and Technology Corporation (JST), main government body for STA policies implementation
http://www.glocom.ac.jp/index.asp Internet resources on Japan
http://www.jrsa.or.jp/index-e.htm Japan Regenerate Soil Association, a society with the aim of recycling and appropriate disposal promotion
http://www.ipc.hiroshima-u.ac.jp/~jigyodan/ - Centre for Forest Decline Studies, University of Hiroshima, sponsored by JST
http://www.jaeri.go.jp/english/index.cgi Japan Atomic Energy Research Institute, promotion of nuclear technologies
http://www.ksp.or.jp/english/index-e.htm Kanagawa Science Park
http://www.waseda.ac.jp/ - Waseda University
What was unique about the Japanese technological miracle? Can it be reproduced or repeated?
Does the concept of national innovation systems reflect the major issues the Japanese society faces at the end of the century? Which aspects are covered and which are not?
Comment on Japanese capacity to learn when it comes to environmental and demographic problems.
What role has innovation played in the Japanese society and at what price?
How different is Japan from your country when it comes to innovation and learning?